Why Video Creates the Biggest Trust In Business

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When it comes to prospecting on LinkedIn, everyone starts to blend in after a while. If you’re trying to get someone’s attention, chances are there are a hundred other people trying to do the same.

You need to find a way to stand out from the masses — something to give you an edge when you’re one of many choices. Video has become massive in the online world, but social interactions are still largely confined to text. That gives you a lot of room to separate yourself from the pack, even in today’s modern age. And starting to utilize videos before the market saturates makes all the sense.

video creates trust

Why Trust Is Important

This goes without saying, but trust is the number one factor in determining whether or not you should proceed with a business venture or work with a particular individual.

Trust is a difficult thing to gain, especially from a stranger whom you’ve never met. When looking for connections in the online world, you want to be sure not to work with someone who has ill intentions or is just flat out lazy and incompetent.

If you can somehow manage to convey your trustworthiness from the start, it will make others feel more comfortable about continuing discussions with you.

How Does Video Create Trust?

Video affects us in a number of ways, both consciously and subconsciously. Have you ever heard the saying a picture is worth a thousand words? It’s the same idea with video except they’re worth at least ten thousand or more.

There’s just so much that comes across in videos that you can’t get with text and silly emojis. This is an excellent time to remind you never to use emojis in a professional situation. Ever. Now that we got that piece of random advice out of the way, let’s move on to what exactly it is about a video that helps with trust.


When a prospect watches your video, they’ll get a great idea of who you are in very little time. They’ll see what you look like, hear what you sound like, and get to know your facial expressions and mannerisms.

When they follow up with you via written messages or phone calls, they’ll instantly think back to your video and feel like they’ve met you already. This will create a more relaxed interaction, and you can focus on essential topics instead of trying to make a good impression.

Shows Ambition

You don’t have to create a video to interact on LinkedIn. It’s much easier just to send a message or write a little blurb. That will still be effective if you write well enough. That’s the minimum expectation, and most people are happy getting by like that.

While creating a video isn’t all that difficult these days, it still takes a bit of motivation to go above and beyond. Even with the most basic video software, there is a learning curve, and it takes time to learn techniques and put them to use.

Potential customers or business partners will pick up on all of this and see you as someone who will do what it takes to give yourself the best possible chance to succeed, not just scrape by.

Saves Time and Energy

It doesn’t save time for you, of course, but it will save time for anyone considering connecting with you. Well, as long as you don’t overdo it on length, as it’s recommended to keep everything under five minutes.

It’s much faster to watch a short video than it is to read a long write-up. A video also conveys much more information. Your prospect might have to go digging and spend extra time just to find out more about you and what kind of person you are if they only have a bit of writing to go on.

They’ll also appreciate the break from reading. Reading gets hard on the head after a while, and a nice relaxing video will put them in a better mood and subconsciously you’ll get the credit for that. You’ll be associated with that relaxed feeling.

Show Emotion

People don’t like dealing with a robot, and written messages often seems robotic. There’s no room for nuance and tone can get lost or misinterpreted.

Something as simple as a smile will do wonders to show your humanity. Speak naturally and honestly with passion and determination. It’s so easy to lie and deceive through text, but in a video, your raw emotion is on display, and your sincerity will shine through.

How to Upload a Video to LinkedIn

LinkedIn now offers native video whereas it used to only allow the sharing of video links from YouTube and similar sites. Anyone familiar with Facebook will feel right at home uploading a video on LinkedIn, but we’ll go over the steps for anyone new to the idea.

The first thing you need to do is navigate to your LinkedIn page where you’ll see the share box. It will contain the words “Share an article, photo, video or idea.” Click the button right below that that says “Video” alongside a little camera icon. The file select menu will pop up for you, and you just need to select the location of your saved video.

LinkedIn videos need to be at least three seconds long and no longer than ten minutes. Your file needs to be less than 5GB, but that shouldn’t be an issue with the ten-minute maximum length.

From there, you can caption your video, give it a description, and share it. They even offer you an embed link in case you want to share your video across the web and lead people back to your LinkedIn profile or page.

Put Your Knowledge into Action

Learning new things is great, but only worth something if you implement them. Don’t keep all of this information in your back pocket for a rainy day; get started with your first video right now. It doesn’t matter if it’s no good and you don’t even have to use it. Getting familiar and comfortable with the process is the first step.

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