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Facebook Ads Manager (aka Facebook Business Manager) is an integral part of any business involved in online marketing. Having everything in one spot under one account saves both time and money due to faster access to all of your advertising accounts.
If you don’t have a Facebook Ads Manager account, it’s definitely something worth looking into. If you’re completely unfamiliar with the service, we’ll try to bring you up to speed.
What Is Facebook Ads Manager?
Facebook Ads Manager is a convenient way to keep all of your Facebook pages and ad accounts under a single login. If you have several different business pages or manage accounts for clients, Facebook ads Manager provides a central hub from which to control all aspects of your ad campaigns. Making it easy for you to share access to assets throughout their team, vendors, and partner agencies.
Keep track of employees for each and every business page you manage and allow them access to specific controls and data. All your spending can be controlled from here, and you can review the performance data of your ads.
Benefits of Facebook Ads Manager
Facebook Ads Manager is chock-full of benefits. It’s virtually a one-stop-shop. As mentioned, all of the facebook pages and ad accounts that you control are now available under one roof. Think of it as a master account. This one account lets you control permissions for each individual page or ad account that you manage.
Facebook Ads Manager also allows you to separate your personal profile from your business operations. Previously, they required you to keep everything connected to your personal profile if you had one.
You can still customize each property as you would if they were separate. Create separate campaigns, view separate reports, and assign separate payment methods to each ad account.
Having all of your controls in one place is great, but it goes next-level for convenience factor when you realize all of your data is in one place as well — view performance charts for each campaign without ever leaving the page.
Audience Insights just might be the most powerful tool available to you. The more interactions you get with your properties, the more data you’ll have on your target audience. You’ll know where they live, what music they like, places they visit, and even their favorite sports team. Use this data to your advantage by creating laser-targeting advertisements. The more interactions you have, the more accurate and useful this data will become.
How to Create an Account
Creating an account is a breeze. Your first step is to head over to business.facebook.com. From there, enter your business information such as your business name, your name, and your business address. You know, the usual.
After you get all of your details entered, they’ll ask you to link up your any business pages or add accounts you have or add employees of your business.
You need to have or be in control of at least one business page to use Facebook Ads Manager. You’ll need to create one now if you don’t happen to have one.
When you’re finished with these steps, your account will be active.
How to Set up Your Account
Now that your account is live and ready to go, you’ll need to configure everything to get it ready to use for your business operations.
To publish your first campaign, you’ve to set up your payment method – it’s for running your ads. After your account is set up, you won’t need to repeat this till you decide to change the payment method or create a new ad account.
All of your options can be found in one convenient menu. Get there by clicking the settings option in the upper left corner. Your first option is “People” and this allows you to add other employees of the business and also assign them roles and permissions. Everyone will only be able to access and change things in which they were permitted to do so by you.
Follow the same process for your other business pages and ad accounts. You can set permissions and roles for each page and account here as well.
An incredibly useful feature provided by Facebook Ads Manager is the ability to add a product catalog. Keep a list of all of your products and services grouped together and quickly create ads targeting specific products from your catalog. This is just another way Facebook Ads manager saves you time and, by extension, money.
Tracking pixels have revolutionized the online advertising industry. Facebook Pixel is just a piece of code that you add to your website. Your unique code is automatically generated so all you have to do is copy it and paste in your website’s header.
Now that your pixel is set up, it will track every engagement that leads back to your site and all of the details surrounding it. For example, say you create an ad for Blue Widgets. Jane Smith comes along and clicks on it because she’s interested. Your Facebook Pixel will activate and know right away who clicked your ad, their public personal information, which ad they clicked, and how much time they spent on your website.
All of this information can then be used to retarget the same customer with either the same ad or a variation of the one they clicked in the hopes of getting more interactions and sales.
If you control more than one Facebook business property you really can’t afford to pass up a tool like Facebook Ads Manager. New things can be intimidating at times, but if Facebook is good at one thing, it’s ease of usability. Everything is laid right out in front of you, and all you really need to do is click a few buttons.
It’s never been easier to manage multiple pages at one time. There have been third-party options available for longer than facebook Ads manager has existed, but if you’re using those, it’s time to switch.
Every second you wait to sign up is another second that could be spent on creating optimized ads. Don’t wait any longer. Even if you only have a single business page, the added features are well worth the couple minutes it takes to sign up. Everyone else is taking advantage of the vast array of features; now it’s your turn.