When you log into your Facebook account, how many ads do you see? Chances are, every video you watch will have an ad somewhere in the middle. You are forced to watch the ad – but you can avoid watching the whole video if you want to. It can be a pain watching others’ ads, but won’t you like seeing ads of your own business?
Although ads can be irritating – the good ones are not. Plus, they are quite informative as well. Relying on the good side of ads – one great advertising platform is Facebook Ads. It reaches places you did not know it reached and brings out customers you didn’t know existed. We already know how far Facebook paid advertising goes. So it’s about time you started your own Facebook Ads campaign.
The First Facebook Ads Campaign: How Do You Start?
Luckily, digitization has made everything easier and all you need to know is know how to do it. In fact, Facebook itself will guide you through its ad campaign management process. While your competitors are already at it, you still stand a chance!
Let’s break down the steps you must follow to give you a clear idea on things must do to set up an Ads campaign on Facebook.
1. Set Your Target And Goals
Facebook is just a medium but you are the brand. You must know your brand, its products and services, and its audience to cater well to your target audience. Further, Facebook will ask you important questions to make your campaign a success. In order to answer those perfectly, you need to identify yourself well first.
What are your products and services and who are you targeting? Can you reach them easily using Facebook or another medium will be a better option? Which medium will reach your target audience faster? What is the purpose of this campaign? How successful in numbers do you want this campaign to be? Answer these first, then move on to the next step.
2. Create Your Content
It may be a poster, a commercial video, an article, an interview, and so forth. Whichever it is, it should be interesting, to the point and be consistent with whatever you serve. Only when you make content that’s meant for your target audience will you know who to target and where to spread it.
3. Start With The Ads Manager
It’s time you get Facebook involved. You need to access your Ads manager account to start a campaign. You can also access it from your computer or your phone using an app. Then select the Business Manager option from a drop-down menu.
When you do, you will have four options – Account Overview, Campaigns, Adsets, and Ads. Next, select The Campaigns section of course.
From there, it is quite self-explanatory because Facebook guides you through. However, we would walk you through too. First, you have to select “Create” as you are creating a brand new campaign.
4. Choose Your Objective
Now, Facebook will ask about the objective of your campaign. This is where you have to do some thinking. Here are the options you get:
Awareness: You want to reach out to as many of your target audience as you can to get your business known. To do that, you also get two options – brand awareness and reach. Which one do you want to focus on?
Consideration: The consideration option gives you several more specific choices.
If you want it shown to a lot of people, you can select that. Then, you get the option of engagement. Do you want the customers to comment, like, share, or play in an app? With the App Installs feature, Facebook will let the customers download an app when they click on the ad.
You can also aim to increase the number of people who view your video. After that, you might be interested to generate leads by gaining information about them by filling form – this is where Lead Generation helps you. You also have the option to send and gain messages.
Conversion: You use this feature to convert the responses to a website or something else. For example, the conversion feature will help you increase visits to your website. Then, so will the Product Catalog Sales and Store Traffic Options. This will give you information about the number of people you reach and how many you can turn into customers.
5. Choose Your Target Audience
Now that you know your objective – it’s time to choose who these objectives are for. While Facebook will automatically target a few audiences based on the nature of your business, you can also select your audience. Facebook will let you select your custom audience, saved audience, and more. This way you can reach people who are your customers, have been your customers, or are like your customers.
It is necessary that you reach the right people with your ads campaign- or else the whole campaign will be quite pointless.
6. Choose A Campaign Name
This may feel fancy but is pretty helpful. You won’t just arrange an ads campaign. As a result, a particular name suited to the purpose and audience of your campaign will help you differentiate it from other campaigns. Further, it adds some appeal to the campaign – making it look more important and organized.
7. Choose Where You Want The Ad To Be
You pretty much know where you’re going with your ad – but where will it be most effective? Will people watch it with more attention if it comes as a post? As a video? As a message? On Instagram? As a story? Because based on your target audience, the ad will get different types of responses in different places. You will, therefore, have to choose the right place for it.
Facebook will give you a few clear options to choose from – just choose wisely.
8. Set Your Budget
Everything is ready now – your content and also Facebook. But, you have to factor in your budget. Facebook lets you set a budget first on a daily basis and also based on the number of clicks and all. Decide which you want to focus on – clicks, shares, likes, conversions, and so forth.
After that, select a daily budget and a payment method. You don’t want to spend too much on advertising. So, this step is very crucial.
9. Measure Your Performance
This is one of the most important steps of an ads campaign. While you’re spending so much and putting so much thought, you need quantitative guidance. You have to see if the ad is actually increasing traffic, sales, or conversions. Facebook allows you to do A/B split tests and more to monitor performance.
Enable these features from start and analyze the results after a certain period of time. See which medium brings in the highest number of responses. Based on that, make changes to your plan if necessary.
10. Use Other Software
Using Facebook Ads manager alone can seem too overwhelming if you’re just starting out. Therefore, there are many apps, and software that make the process easier. For example, one is adespresso. Use these if necessary when you feel there’s too much trouble involved.
These apps smoothen the process by handling the tough jobs or parts where you may get stuck. It gives you clear instructions on how to proceed.
Digital marketing is one of the most important advertising platforms. It’s not something you just do out of curiosity or because others are doing – you do it because it is extremely effective. It reaches your target audience like nothing else.
How many people do you expect the newspaper with so much of its ads to reach? Not many. That’s why, there’s no way to succeed and let others know about your brilliant business and plans without Facebook Ads. Luckily, it’s not hard to use – all you have to do is create valuable content and have the money.
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