When you check your email, how many do you actually open? You probably get around 50 (at least), none of which seem important to you. Because most are from sites you randomly gave your information to. You usually have no interest to read them but one or drag you into paying attention. The less frequent one tend to be eye-catching – the ones that incite interest to make you do what you usually don’t – open a random email. From a salesperson’s perspective, cold emails are something you don’t want to have as part of the tasks for your job.
The task seems pointless and time-consuming. Cold email success rate is very narrow. However, you can still get clients through cold emails. Certain businesses thrive through cold emails. And you have to write an effective one. And that’s what we will help you with.
Here are the 7 tips that will improve your cold emailing campaigns:
1. Think Like A Customer
As a human, you are a customer to many other brands as well. What attracts you? Which emails will you read yourself when a brand sends it to you? And, when will you read all of it? Answer these questions in general first. Then answer them with the product or service you’re trying to sell.
Because if you think like a customer, you will know how you can make the customer take an action. All your other strategies and plans should be in line with the core in place – the customer should feel the need to communicate with you.
When you see the same shop emailing 25% off every single day – you don’t find special anymore, do you? You didn’t buy it the first time you got the mail and you won’t buy it on the next. Therefore, your emails shouldn’t be too frequent, nor too similar. Try communicating with your prospects on a variety of matters.
2. The Subject Line Should Be Irresistible
When it comes to humans, it is better not to fall for looks. But in terms of cold emails – you must work hard to make the subject line look better. Because that’s what will attract the prospect’s attention first.
You don’t need a fancy subject line with difficult words. Instead, one that strikes the customer as interesting or relevant.
“Worrying about your upcoming exam and sleep routine?”
While this question is very simple, if you choose your prospects right, he / she will stop and pay attention the moment they see the subject line. Why? Because it bears meaning to him. If someone is actually suffering from that, chances are, he will open the email to read through.
This could’ve been the subject line of a yoga or fitness center. So you have to find what will poke your customer’s brain. Whether it is his need or just his curiosity, it should make him open the mail.
3. Personalize It
Every time I text a page to know something, an automated reply comes. I know people cannot be there to reply all day and night but it does make me feel less special. For this reason, when you send an email, don’t send the same to all the prospects.
Don’t start with “Dear Concerned”. When you’re scrolling and come across a zodiac post – what do you check out first? Your own zodiac.
People like to know more about themselves. They like it even more when they see others paying attention to them. So when you send an email; use their name. Introduce yourself as well. Treat the email like a live conversation.
4. Send A Few But Go Deep
Cold email blasts aren’t always effective. Because not all your prospects have the same problems, or, want the same thing. So you must conduct research on your prospects first.
What are the problems a particular prospect you’re sending the email to has been facing or might be facing? Bring it up. And provide your solution to that. The solution itself is the product / service.
Make sure your customer feels seen and heard. If your emails can do that, you’re all set and well on your way to cold emailing success.
5. Keep It Brief
Opening your email itself is a favor from the prospects. So you can’t take up too much of their time. You must be to-the-point, and make sure you’re not boring. Don’t create too much suspense if not needed. Emails must be formal and when not, it must either be interesting or funny.
If your solution grabs the attention and spotlight, you can present it in various ways. For example: if you’re talking on how to reduce insomnia, you can jump straight to your solution. You can say something like:
“Living without your coffee and still not sleepy?
Check out seven of our exercises that will lull you to sleep without spending a single penny”.
This is quite self-explanatory and maybe for promoting a blog. Whatever it is, wrap it with numbers – people like to know what these seven points are. So, you may get a visit instantly.
6. The Call To Action
You have delivered your message quite well. You have retained the attention of the prospect. Now what? You need to tell the prospect what to do because the prospect doesn’t know what he should.
If the prospect isn’t sure if he actually wants the service – assure him that he has the freedom to reject. And that’s why you ask for a call or meeting before proceeding with the transactional part.
But be very specific about when and where and how. Because this might be your only chance to communicate with your prospect. One wrong move and your prospect may go, “How irresponsible, I don’t need this”.
7. Follow Up Once Or Twice
You may have sent a great email and waited excitedly for a reply because it was that good! But the sad truth, the reply doesn’t often show up. In this case, it may genuinely just that your prospect did not see your subject line even.
Although there’s a high chance he won’t see the next email either – give it a shot anyways. Make the next one even more concise just to remind that, something he may have actually been interested in was up.
That way, you don’t let the prospect forget you whether he has already noticed you or not. Because when you knock someone the second time, you give birth to more curiosity: “What could be up?”
However, don’t look or sound too desperate because that doesn’t look professional.
Writing cold emails can be as stressful as diffusing abomb. You have to word it right and you have to get your concept and idea right as well. Further, it has a purpose – you are judged right there on your performance – based on one single reply or deal.
You only have that short message you can send to get that reply, so you must give it your best and most cautious form. These tips should help you get started on the right path.